SugandhLok-Paid-Marketing

Paid Marketing for

3+

ROAS Achieved

40%

CTR on our best performing campaignS

18%

Decrease in CPC Ad Costs M.O.M

200%

Increased in Conversion Rate

175%

Increased in sales

Our Client

Discover the compelling journey of Sugandh Lok, a distinguished agarbatti manufacturer based in Bangalore. Renowned for its seamless blend of tradition and fine fragrances, Sugandh Lok has carved a niche in the industry.

This case study delves into the brand’s success story, focusing on its commitment to purity through the use of untainted ingredients, and harmful chemicals and synthetic dyes. Embracing a vegan and eco-friendly approach, Sugandh Lok has not only captivated the senses but has also established itself as a beacon of quality and sustainability.

Ad Objective

Amplify Sugandh Lok’s market reach and brand awareness through precision-targeted paid marketing campaigns.

Challenges

Initial Market Saturation: Sugandh Lok faced the challenge of standing out in a market saturated with similar products. Crafting a distinct identity amidst the competition required strategic differentiation in paid marketing efforts.

Cost-Effectiveness vs. Visibility: Balancing the need for cost-effectiveness with the imperative of achieving optimal visibility posed a challenge. The case study explores how our approach addressed this delicate equilibrium to maximize results.

Precision Targeting: Ensuring precise targeting to reach the right audience proved pivotal.

Paid Media Strategy

The Performance Ads campaign for SugandhLok Pvt Ltd. successfully increased their ROAS and overall revenue by optimizing ad performance, audience targeting, and bidding strategies.

To achieve the client’s goals, we developed a comprehensive Google Ads campaign strategy tailored to their specific product categories and target audience. The strategy consisted of the following key elements:

Keyword Research

We conducted extensive keyword research to identify relevant and high-converting keywords related to agarbattis and dhoop.. .
This included both broad match and exact match keywords to maximize reach and capture potential customers at different stages of the buying journey..

Ad Copy Optimization

We crafted compelling ad copy that highlighted the unique selling points of agarbathies and its benefits, emphasizing their quality, durability, and competitive prices.
The ad copy was tailored for each product category to ensure maximum relevance and click-through rates.

Audience Targeting

We utilized Google's audience targeting features to reach potential customers based on their demographics, interests, and online behavior.
Custom audiences were created to retarget previous website visitors and reach high-intent users.

Device and Location Targeting

We carefully selected the target devices and locations to optimise campaign performance based on historical data and customer behavior.

Bid Management

We implemented a strategic bidding approach to allocate the budget effectively across campaigns and keywords, focusing on those that were driving the highest return on investment.

Ad Extensions

We utilized ad extensions such as Sitelink Extensions, Call Extensions, and Callout Extensions to enhance ad visibility, provide additional information to potential customers, and increase click-through rates.

Strategy Breakdown

Google Ads

Search Ads:

Conducted extensive keyword research focusing on high-intent keywords related to incense sticks.
Created compelling ad copies highlighting unique selling points.
Utilize ad extensions for additional information.

Display Ads:

Designed visually appealing banners showcasing various incense stick products.
Implement retargeting to re-engage potential customers.

Shopping Ads:

Created a product feed with clear product titles, descriptions, and high-quality images.
Optimized product listings for relevant search queries.

Facebook and Instagram Ads

Carousel Ads:

Showcase different types and scents of incense sticks in a single ad.

Video Ads:

Create engaging videos demonstrating the use and benefits of the incense sticks.

Collection Ads:

Use a collection format to display a range of products, making it easy for users to browse and purchase.

Retargeting:

Target users who have interacted with the website or previous ads but haven’t made a purchase.

Results

The Performance Ads campaign for Sugandh Lok. successfully increased their ROAS and overall revenue by optimizing ad performance, audience targeting, and bidding strategies. By leveraging the specific targeted keywords, compelling ad copy, and relevant audience segments, we were able to drive relevant traffic and conversions, ultimately contributing to the brand’s growth and success in the competitive home essentials online E-Commerce market.

By implementing the above campaign strategy, we achieved remarkable results for Sugandh Lok

175% increase in sales on e-commerce
3+ ROAS attained within 2 months (an increase of 60% from previous campaigns)
Click-through rates (CTR) improved by 40%, indicating a higher engagement with the ads.
Conversion Rate (CVR) increased upto 200%, showing a higher propensity of users to take desired actions on the website.
Cost Per Click (CPC) decreased by 18%, optimizing the budget allocation and lowering the overall ad spend.

In conclusion, the Sugandh Lok case study demonstrates exceptional results: a 175% increase in e-commerce sales, achieving a 3+ ROAS within 2 months (a 60% boost from previous campaigns), a 40% rise in CTR, a CVR doubling by up to 200%, and an 18% decrease in CPC. These outcomes signify profound engagement, conversion, and budget optimization, setting a high standard for future success.