ROAS Achieved
CTR on our best performing campaignS
Decrease in CPC Ad Costs M.O.M
Increased in Conversion Rate
Increased in sales
Discover the compelling journey of Sugandh Lok, a distinguished agarbatti manufacturer based in Bangalore. Renowned for its seamless blend of tradition and fine fragrances, Sugandh Lok has carved a niche in the industry.
This case study delves into the brand’s success story, focusing on its commitment to purity through the use of untainted ingredients, and harmful chemicals and synthetic dyes. Embracing a vegan and eco-friendly approach, Sugandh Lok has not only captivated the senses but has also established itself as a beacon of quality and sustainability.
Amplify Sugandh Lok’s market reach and brand awareness through precision-targeted paid marketing campaigns.
Initial Market Saturation: Sugandh Lok faced the challenge of standing out in a market saturated with similar products. Crafting a distinct identity amidst the competition required strategic differentiation in paid marketing efforts.
Cost-Effectiveness vs. Visibility: Balancing the need for cost-effectiveness with the imperative of achieving optimal visibility posed a challenge. The case study explores how our approach addressed this delicate equilibrium to maximize results.
Precision Targeting: Ensuring precise targeting to reach the right audience proved pivotal.
The Performance Ads campaign for SugandhLok Pvt Ltd. successfully increased their ROAS and overall revenue by optimizing ad performance, audience targeting, and bidding strategies.
To achieve the client’s goals, we developed a comprehensive Google Ads campaign strategy tailored to their specific product categories and target audience. The strategy consisted of the following key elements:
Search Ads:
Display Ads:
Shopping Ads:
Carousel Ads:
Showcase different types and scents of incense sticks in a single ad.
Video Ads:
Create engaging videos demonstrating the use and benefits of the incense sticks.
Collection Ads:
Use a collection format to display a range of products, making it easy for users to browse and purchase.
Retargeting:
Target users who have interacted with the website or previous ads but haven’t made a purchase.
The Performance Ads campaign for Sugandh Lok. successfully increased their ROAS and overall revenue by optimizing ad performance, audience targeting, and bidding strategies. By leveraging the specific targeted keywords, compelling ad copy, and relevant audience segments, we were able to drive relevant traffic and conversions, ultimately contributing to the brand’s growth and success in the competitive home essentials online E-Commerce market.
By implementing the above campaign strategy, we achieved remarkable results for Sugandh Lok
In conclusion, the Sugandh Lok case study demonstrates exceptional results: a 175% increase in e-commerce sales, achieving a 3+ ROAS within 2 months (a 60% boost from previous campaigns), a 40% rise in CTR, a CVR doubling by up to 200%, and an 18% decrease in CPC. These outcomes signify profound engagement, conversion, and budget optimization, setting a high standard for future success.
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