Style Ash Fashion Paid Marketing Case study

Paid Marketing for

ROAR Achieved

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CTR on our best performing campaigns

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Increased in Conversion Rate

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Increased in Conversion Clicks

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Paid Market for StyleAsh

About StyleAsh

StyleAsh, an exclusive petite fashion wear e-commerce shop for young women, caters to the discerning fashionistas in top urban cities across India. With a focus on offering trendy and stylish clothing options for petite women, StyleAsh aims to drive sales through strategic marketing initiatives leveraging Google Ads.

Ad Objective

Drive sales through a targeted marketing strategy for our Petite Fashion Wear E-commerce Platform!

Challenges

StyleAsh faces the challenge of driving sales and increasing brand awareness among women in top urban cities in India.

Despite offering high-quality fashion wear, StyleAsh struggles to achieve significant sales through its Google Ads campaigns.

Paid Media Strategy

To overcome the challenges and achieve sales targets, we implemented a comprehensive marketing strategy focused on optimizing Google Ads to drive conversions and increase revenue. This involved meticulous keyword research, compelling ad copy creation, and strategic bid management, ensuring maximum visibility and engagement with our target audience across the digital landscape.

Audience Targeting

Utilized Google Ads to target women in top urban cities in India based on demographics, interests, and online behavior.
Segmented audiences based on factors such as age, location, and shopping preferences to tailor ad campaigns for maximum relevance.

Ad Creatives and Messaging

Created visually appealing ad creatives showcasing StyleAsh's trendy petite fashion wear collection, highlighting key features and unique selling points.
Crafted compelling ad copy that resonates with the target audience, emphasizing the benefits of shopping with StyleAsh, such as exclusive designs and perfect fit for petite women.

Promotion Strategy

Promoted special offers, discounts, and promotions to incentivize purchases and drive urgency among potential customers.
Utilized Google Ads retargeting campaigns to re-engage users who have previously visited the StyleAsh website but did not make a purchase.

Ad Placement and Optimization

Optimized ad placements on Google Search, Display Network, and Facebook News Feed to maximize visibility and reach among the target audience.
Implemented bid adjustments and ad scheduling to optimize campaign performance and allocated budget effectively based on peak shopping times and user behavior patterns.

Media Examples and Content Strategy

We leveraged various ad formats, including image ads, carousel ads, and video ads, to showcase its fashion wear collection in different contexts and settings. The content strategy focused on highlighting the versatility, quality, and style of StyleAsh's clothing line, appealing to the fashion-forward sensibilities of petite women.

Results

Through our paid marketing efforts, the fashion brand StyleAsh experienced a significant boost in their online presence and sales. Our targeted PPC campaigns and strategic ad placements enhanced their brand visibility, attracting a wider audience and driving more traffic to their website. This resulted in improved customer engagement, increased brand recognition, and a notable rise in overall sales. The success of these campaigns demonstrates the power of well-executed digital marketing strategies in driving growth and achieving business objectives.

By implementing the optimized Google Ads strategy, we achieved the following results:

9+ ROAS attained within 2 months
Click-through rates (CTR) improved by 256.7%, indicating a higher engagement with the ads.
Conversion Rate (CVR) increased up to 90.45%, showing a higher propensity of users to take desired actions on the website.
Cost Per Click (CPC) decreased by 31.97%, optimizing the budget allocation and lowering the overall ad spend.
Clicks Increased by 60.44%, translating into a substantial boost in website traffic.
Impressions Increased by 138.50%, a notable enhancement in our brand’s exposure

StyleAsh’s strategic approach to Google Ads, tailored specifically for petite fashion wear, is poised to drive significant improvements in sales and brand visibility. By leveraging the power of targeted advertising and compelling ad creatives, StyleAsh aims to establish itself as the go-to destination for petite women seeking trendy and stylish clothing options in top urban cities across India.