Social Media Marketing for

Million Reach

Engagements

0 K

Accounts Visits

0 K

Social Media Marketing for Hangyo

About Hangyo

Industry: Ice Creams

Offerings: Different flavours of Ice Creams

Hangyo Ice Cream, a renowned brand in Bangalore, specializes in offering a delectable range of ice cream flavors to its customers. With a commitment to quality and innovation, Hangyo aims to enhance brand awareness and drive sales through strategic marketing initiatives targeting the vibrant city of Bangalore. Additionally, Hangyo proudly serves as the official Ice Cream partner of RCB for IPL 2024.

Objective

Marketing Strategy for Increased Brand Awareness and Sales on BigBasket

Challenges

Hangyo Ice Cream faces the challenge of increasing brand visibility and redirecting potential customers to BigBasket, a leading direct-to-consumer (D2C) platform.

Despite offering high-quality products, Hangyo struggles to achieve a significant return on investment (ROI) on its Facebook advertising campaigns.

Social Media Strategy

Hangyo Ice Cream recognizes the importance of optimizing its Facebook advertising strategy to overcome the challenges of rising costs and ineffective audience targeting.

By leveraging automation tools and following industry best practices, Hangyo aims to revitalize its Facebook Ads strategy and achieve measurable results.

Strategy Breakdown:

Campaign Budget Optimization:

Utilized Facebook’s campaign budget optimization feature to allocate ad spend efficiently across various campaigns and ad sets, maximizing ROI.

Automatic
Placements:

Enabled automatic placement of ads across different Facebook and Meta products to reach a wider audience and improve ad performance.

Dynamic
Formats:

Utilized dynamic ad formats to create engaging and personalized ads that resonate with the target audience, driving higher engagement and conversions.

Multiple Text Optimization:

Tested and optimized multiple text variations within ads to identify the most effective messaging and improve ad relevance and performance.

Results

By implementing the automation-driven Meta Ads strategy, Hangyo Ice Cream aims to achieve the following results:

Reached Meta Accounts upto 2.3 Million

Maintained CPM as low as ₹15.64 within the industry benchmark which is ~₹25-₹30.

Achieved 300K engagements

More than 4k Meta accounts visited the landing page (BigBasket) in 4 Months

Our strategic approach for Hangyo Ice Cream’s Meta advertising, combined with automation tools and industry best practices, is poised to drive significant improvements in brand awareness, engagement, and sales on BigBasket.

By leveraging Meta’s extensive reach and targeting capabilities, Hangyo aims to establish itself as a leading choice for ice cream enthusiasts in Bangalore, ultimately driving business growth and success.