10+
ROAS Achieved
30%
CTR on our best performing campaignS
23.33%
Decrease in CPC Ad Costs M.O.M
58.14%
Decrease in Bounce Rates M.O.M
15%
Increase in Clicks in M.O.M
Menu
Office Chairs, Office Tables, Office Accessories,
& Home Tables/Chairs
ROAS Achieved
CTR on our best performing campaignS
Decrease in CPC Ad Costs M.O.M
Decrease in Bounce Rates M.O.M
Increase in Clicks in M.O.M
Featherlite is one of the leading furniture manufacturing organisations in India, providing complete office furniture solutions for all segments of the market through its strong base of direct and franchisee offices present across 62 locations in India. Featherlite’s core expertise lies in manufacturing and marketing extremely innovative and customised office furniture such as modular work stations, chairs, partitions, desks conference tables educational, laboratory, retail furniture and fixtures. The company has over 10,000 esteemed customers pan India.
Our goal was to drive & increase overall Sales volume with a focus on ROAS.
We began our journey with Featherlite in August 2020. This was the time when the frenzy for purchasing Work From Home furniture had almost ended, so we needed to think of a strategy that would not just increase sales, but create demand as well.
Featherlites’s limited presence in the B2C space coupled with the above market-average price tags made it a challenge to convince an average consumer to pay the extra penny. Another challenge was the ever-growing E-commerce space such as Amazon & Flipkart, which offered more options at lesser prices (at a compromise on quality).
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