Social Media Marketing for

Jan 2023

3,86,290

Total Reach

1,404

Followers

Social Media Marketing for Bathla

About Bathla

Industry: Consumer Durable Goods

Offerings: Home Improvement Products

Bathla started as an aluminum trading company in 1968, and today, they have a range of over 800 household products such as ladders, cloth drying racks, ironing tables, storage products, and other accessories.

Leading the way in producing consumer durable goods in India, Bathla has now become synonymous with all things home improvement. One out of two ladders sold in India are Bathla.

Objective

To foster community building and increase organic engagement on Instagram and Facebook. Our primary focus was to form a connection with people and evoke positive emotions rather than solely concentrating on numerical metrics.

Social Media Strategy

Our overarching goal was to cultivate a strong sense of community and enhance organic engagement on Bathla’s social media. Instead of fixating on numerical metrics alone, our primary emphasis lied in fostering meaningful connections among our audience.

We focused on creating a social media presence that went beyond the transactional and resonated with our audience on a personal level. Through consistent and authentic interactions, we aimed to create an online space where our audience felt connected, valued, and eager to engage.

Here’s a gist of our multi-pronged strategy to captivate our audience:

Humorous Memes

Relatable Everyday Content

Reels for Enhanced Engagement

Emotional Product Showcases

Humorous Memes

Relatable Everyday Content

Reels for Enhanced Engagement

Emotional Product Showcases

Results

From September 2022 to January 2023, our Instagram presence experienced remarkable positive growth. In just 5 months, our follower base increased from 1,195 to 1,404, reflecting a consistent upward trajectory. Additionally, our total reach surged impressively from 91,665 to 3,86,290, showcasing a substantial expansion in our audience.

September 2022
Total Reach	91,665
Followers	1,195

January 2023
Total Reach	3,86,290
Followers	1,404

In conclusion, Bathla’s social media marketing case study unveils a narrative of triumph and strategic prowess. The journey from inception to success highlights the transformative impact of a well-crafted social media strategy. With a finger on the pulse of the target audience, Bathla achieved remarkable brand growth, fostering engagement and loyalty.