Paid Marketing for

56%

increase in sales

6+

ROAS attained

25%

Click-Through Rates (CTR) improved

37%

Conversion Rate (CVR) increased

11%

Cost Per Click (CPC) decreased

Paid Marketing Case-Study for Bathla

About Bathla

Industry: Consumer Durable Goods

Offerings: Home Improvement Products

Bathla started as an aluminum trading company in 1968, and today, they have a range of over 800 household products such as ladders, cloth drying racks, ironing tables, storage products, and other accessories.

Leading the way in producing consumer durable goods in India, Bathla has now become synonymous with all things home improvement. One out of two ladders sold in India are Bathla.

Objective

To increase the ROAS and overall revenue by optimizing ad performance, audience targeting, and bidding strategies.

Challenge

The brand image of Bathla on the market was thought of as an industry leading company in the ladder segment. This created a problem for us to present Bathla as a one-stop-shop for all your home necessities. Another obstacle was the constantly growing marketplace for online shopping, like Amazon & Flipkart, which provided consumers with more choices at lower costs.

Paid Media Strategy

To achieve the client’s goals, we developed a comprehensive Google Ads campaign strategy tailored to their specific product categories and target audience. The strategy consisted of the following key elements:

Keyword Research

We conducted extensive keyword research to identify relevant and high-converting keywords related to home essentials and ladders.
This included both broad match and exact match keywords to maximize reach and capture potential customers at different stages of the buying journey.

Ad Copy Optimization

We crafted compelling ad copy that highlighted the unique selling points of HomeEssentialsCo's products, emphasizing their quality, durability, and competitive prices.
The ad copy was tailored for each product category to ensure maximum relevance and click-through rates.

Audience Targeting

We utilized Google's audience targeting features to reach potential customers based on their demographics, interests, and online behavior.
Custom audiences were created to retarget previous website visitors and reach high-intent users.

Device and Location Targeting

To optimize campaign performance, we carefully selected the target devices and locations based on historical data and customer behavior.

Bid Management

We implemented a strategic bidding approach to allocate the budget effectively across campaigns and keywords, focusing on those that were driving the highest return on investment.

Ad Extensions

We utilized ad extensions such as Sitelink Extensions, Call Extensions, and Callout Extensions to enhance ad visibility, provide additional information to potential customers, and increase click-through rates.

Results

The Performance Ads campaign for Bathla Pvt. Ltd. successfully increased their ROAS and overall revenue by optimizing ad performance, audience targeting, and bidding strategies. By leveraging the specific targeted keywords, compelling ad copy, and relevant audience segments, we were able to drive relevant traffic and conversions, ultimately contributing to the brand’s growth and success in the competitive home essentials online E-Commerce market.

By implementing the above campaign strategy, we achieved remarkable results for Bathla.

56% increase in sales on e-commerce
6+ ROAS attained within 3 months (an increase of 350% from previous campaigns)
Click-Through Rates (CTR) improved by 25%, indicating a higher engagement with the ads.
Conversion Rate (CVR) increased by 37%, showing a higher propensity of users to take desired actions on the website.
Cost Per Click (CPC) decreased by 11%, optimizing the budget allocation and lowering the overall ad spend.

In conclusion, Bathla’s paid marketing journey stands as a testament to strategic brilliance and unwavering commitment to success. With a remarkable 6+ ROAS and an astounding 56% surge in sales, this case study unveils the power of targeted campaigns and data-driven decisions. Bathla’s success story serves as an inspiration for businesses seeking transformative results in the competitive landscape of digital marketing. As we close this chapter, the lessons learned pave the way for future endeavors, emphasizing the importance of innovation and precision in achieving sustainable growth.