Search Engine Optimization (SEO) for

SEO Case-Study for Bathla

About Bathla

Industry: Consumer Durable Goods

Offerings: Home Improvement Products

Bathla started as an aluminum trading company in 1968, and today, they have a range of over 800 household products such as ladders, cloth drying racks, ironing tables, storage products, and other accessories.

Leading the way in producing consumer durable goods in India, Bathla has now become synonymous with all things home improvement. One out of two ladders sold in India are Bathla.

Objective

To improve search engine rankings as well as enhance user experience, local presence, and overall brand visibility for Bathla.

Challenge

Limited Online Visibility: Bathla’s website struggled to rank prominently on search engine results pages (SERPs) for relevant keywords, resulting in limited online visibility.

Keyword Gap Analysis: Competitor analysis revealed that Bathla was not effectively targeting key industry-related keywords, missing out on valuable organic traffic.

Technical SEO Issues: The website suffered from technical SEO issues, affecting its crawlability and indexing by search engines.

SEO Strategy

Comprehensive Keyword Research

Conducted thorough keyword research to identify high-traffic and industry-relevant keywords. This laid the foundation for targeted content creation and optimization.

On-Page
Optimization

Implemented on-page SEO strategies to optimize meta titles, descriptions, headers, and content for the identified keywords, ensuring alignment with search engine algorithms.

Content
Marketing

Developed a content marketing strategy to create engaging, informative, and keyword-rich content. This included blog posts, product descriptions, and other resources to attract and retain organic traffic.

Technical SEO Audit

Conducted a detailed technical SEO audit to identify and rectify issues such as broken links, site speed optimization, and mobile responsiveness, enhancing overall website performance.

Local SEO Optimization

Implemented local SEO strategies to improve Bathla's visibility in local searches, especially important for attracting nearby customers looking for home utility products

Results

Along with a massive increase in organic traffic, we also saw a positive increase in site health as well as branded traffic. Here are some statistics showcasing the results of our SEO effort:

Bathla’s collaboration with our SEO team exemplifies the transformative impact of a well-executed SEO strategy. By addressing key challenges and leveraging effective optimization techniques, Bathla not only increased its online visibility but also strengthened its position in the competitive market. This case study serves as a testament to the power of strategic SEO in driving tangible results for businesses operating in the digital realm.

Search Engine Optimization (SEO) for

SEO Case-Study for Bathla

About Bathla

Objective

Challenge