How Nester’s Hub reached 1 million people with an engaging video and digital campaign for Bathla!
At the centre of our campaign, we collaborated with India’s strongest man and Guinness Book World Record holder, Manoj Chopra.
The collaboration was to create a strategic correlation with Bathla’s value proposition and come up with an umbrella campaign idea that hit the right spot.
We realised that in a world saturated with consumer goods, we needed to create a competitive advantage for
Bathla’s home improvement products through an innovative campaign featuring Manoj Chopra.
We curated a theme that would reinforce the association of Bathla with being a strong and proudly Indian brand with India’s strongest man, Manoj Chopra:
Through the art of humour and storytelling we promoted the Bathla ladder as strong, lightweight, and durable through two routes.
Route 1 demonstrates its ability to withstand everyday wear and tear, showing a small boy easily lifting it and a grown man, India’s strongest man to be precise, standing on it.
Route 2 emphasises the ladder’s versatility and ability to make household tasks easier, using a relatable family narrative around Manoj Chopra.
The social media campaign focused on the main film as its central element. The campaign kicked off with creating intrigue for the video, accompanied by brand-centric stills featuring Manoj and the ladder, testimonials and carousels interspersed to support the ladder’s credibility.
Engaging memes using humorous stills from the film are also used to boost engagement. Overall, the campaign effectively promoted the Bathla ladder as a strong and reliable product.
The digital push for the campaign was designed to maximize the reach and impact of the marketing message, leveraging the latest digital tools and platforms to increase Bathla’s brand awareness and sales.
Through the help of digital advertising of the video, we reached a wider audience, with display ads on relevant websites, Google Ads, and targeted ads on social media platforms.
Industry: Consumer Durable Goods
Service: Home Improvement Products
Bathla creates simple, functional and aesthetic products to ease daily life. In fact, Bathla sells one of every two ladders in India, and the brand now has over 800 products across a growing number of categories that also include ironing boards, cloth drying stands, bathroom fittings, mops, bins, cleaning supplies and more.
They are leading the way in producing consumer durable goods in India. A staple in every Indian household, Bathla has now become synonymous with home improvement products.
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