The Music School-Paid-Marketing

Paid Marketing for

market-qualified leads

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increase in enrollments

0 %

Paid Market for The Music school

About TMS

Industry: Music

Offerings: DJ Courses, VJ Courses, Music Productions

The Music School (TMS) is an esteemed online DJ Institute that offers comprehensive courses to individuals aspiring to pursue a career in DJing. With a focus on providing insights into the world of DJing, mastering software tools, and building a strong foundation in DJ techniques, the institute stands as a beacon of excellence in the realm of music education.

Ad Objective

TMS aims to attract students from top urban cities in India through lead-generation campaigns via Google Ads.

Challenges

TMS faces the challenge of generating leads and attracting prospective students from top urban cities in India to enrol in its online DJ courses.

Despite offering high-quality instruction and valuable insights into DJing, TMS struggles to reach its target audience effectively and drive lead generation through its digital marketing efforts.

Paid Marketing Strategy

To overcome the challenges and achieve lead generation objectives, we have implemented a comprehensive marketing strategy focused on optimizing Google Ads campaigns to attract prospective students and encourage course enrollment.

Audience Targeting

Utilized Google Ads to target individuals in top urban cities in India who have expressed interest in music production, DJing, and related topics.
Segmented audiences based on demographics, interests, and online behavior to tailor ad campaigns for maximum relevance and engagement.

Ad Creatives and Messaging

Created compelling ad creatives highlighting the benefits of enrolling in TMS's online DJ courses, such as gaining insights into DJing techniques, mastering software tools, and kickstarting a career as a DJ.
Crafted persuasive ad copy that resonates with the target audience, emphasizing the value proposition of TMS's courses and the opportunities they offer for aspiring DJs.

Promotion Strategy

Promoted special offers, discounts, or free trials to incentivize prospective students to enrol in TMS's online DJ courses.
Implemented lead magnet strategies, such as offering free e-books, webinars, or sample lessons, to capture contact information and nurture leads through the sales funnel.

Ad Placement and Optimization

Optimized ad placements on Google Search, and Display Network to maximize visibility and reach among the target audience.
Implemented ad extensions, such as callout extensions and site link extensions, to provide additional information and encourage clicks to TMS's website.

Media Examples and Content Strategy

We leveraged various ad formats, including video ads, carousel ads, and lead generation ads, to showcase the benefits of its online DJ courses and engage with prospective students. The content strategy focused on providing valuable insights into DJing, showcasing success stories of TMS alumni, and highlighting the unique features of its courses.

Results

By implementing the above campaign strategy, we achieved remarkable results for Sugandh Lok

175% increase in sales on e-commerce
3+ ROAS attained within 2 months (an increase of 60% from previous campaigns)
Click-through rates (CTR) improved by 40%, indicating a higher engagement with the ads.
Conversion Rate (CVR) increased upto 200%, showing a higher propensity of users to take desired actions on the website.
Cost Per Click (CPC) decreased by 18%, optimizing the budget allocation and lowering the overall ad spend.

TMS’s strategic approach to Google Ads, tailored specifically for lead generation, is poised to drive significant improvements in enrollments and brand visibility. By leveraging the power of targeted advertising and compelling ad creatives, TMS aims to establish itself as the leading destination for individuals aspiring to pursue a career in DJing in top urban cities across India.