Search Engine Optimization (SEO) for

SEO Case-Study for Sugandh Lok

About Sugandh Lok

Industry: Incense Sticks

Offerings: Agarbatti, Agarbatti Holders, Gift Sets


Discover the compelling journey of Sugandh Lok, a distinguished agarbatti manufacturer based in Bangalore. Renowned for its seamless blend of tradition and fine fragrances, Sugandh Lok has carved a niche in the industry.

This case study delves into the brand’s success story, focusing on its commitment to purity through the use of untainted ingredients, and harmful chemicals and synthetic dyes. Embracing a vegan and eco-friendly approach, Sugandh Lok has not only captivated the senses but has also established itself as a beacon of quality and sustainability.

Objective

Enhance Sugandh Lok’s online visibility and market presence through targeted SEO strategies, emphasizing the brand’s commitment to pure and eco-friendly agarbatti products.

Drive organic traffic, elevate keyword rankings, and establish Sugandh Lok as a leading choice in the fine fragrance industry.

Challenge

Low Organic Traffic: Sugandh Lok’’s website was struggling to attract organic traffic. The site was virtually invisible in search engine results pages (SERPs).

 

Poor Website Health: Their website health score stood at a mediocre 68%, which resulted in a suboptimal user experience and hindered their search engine ranking.


Low Domain Authority: With a domain authority score of 0, Sugandh Lok faced significant hurdles in establishing credibility and authority in their niche.

Our Approach

Our team, armed with a comprehensive SEO strategy, embarked on a journey to transform Sugandh Lok’s online visibility. Here are the key steps and strategies we employed:

Content Strategy

In crafting Sugandh Lok’'s content strategy, we recognized the importance of relevance and engagement in the dynamic digital environment of Bangalore. We implemented a multifaceted content plan that included not only industry-specific content but also event-specific content to resonate with the local audience. This strategic approach involved planning and creating content for popular festivals celebrated in Bangalore.

  • Event-Specific Content: To deeply connect with the local audience, we developed content that celebrated and provided valuable insights into Bangalore’s rich cultural tapestry
  • Festival Insights and Guides: Our event-specific content included festival insights, guides, and tips, offering valuable information to both locals and those interested in Bangalore’s unique culture. This approach positioned Sugandh Lok as a source of knowledge and a respected contributor to the local community.

Backlink Building

To boost domain authority, we executed a 3-Tier backlink building strategy. We acquired high-quality, industry-relevant backlinks, which bolstered the website's credibility in the eyes of search engines.

Technical SEO Overhaul

We performed a detailed technical SEO audit, identifying and rectifying issues related to page speed, mobile responsiveness, and crawlability. This led to an immediate improvement in website health

Localised Keyword Strategy

We conducted extensive keyword research, identifying high-potential keywords relevant to the Agarbatti niche. We optimized existing content and created new, keyword-rich content to improve search engine visibility.

Results

Along with a massive increase in organic traffic, we also saw a positive increase in site health as well as branded traffic. Here are some statistics showcasing the results of our SEO effort:

206% Increase in Organic Traffic

Achieved a remarkable 206% surge in organic traffic, enhancing online visibility.

Website Health Improved to 86

Elevated website health score from 68 to 86, ensuring a better user experience

440 New Keywords Ranking

Secured rankings for 440 additional keywords, increasing reach and relevance.

16 Keywords on 1st Page

Successfully placed 16 keywords on the first page of search engine results, boosting prominence.

Average CTR Increased to 4.2%

Enhanced website's average click-through rate, optimizing traffic quality.

These results exemplify our effective SEO strategy’s success, driving substantial traffic growth, website health improvement, keyword rankings, and increased click-through rates.

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